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Copywriting for astrology, numerology, tarot, and the mystic addressees - copywriting


These days, you don't have to go over the dark afforest on the eve of the Full Moon to find a gypsy, clairvoyant or "intuitive" as many now call themselves. Probability are, the local astrologist or tarot booklover is building more than a comfortable active for herself in a corporate complicated near you. She's maybe dressed in apposite big business attire, scheduling consultations from her art-deco bureau right now.

If you're a copywriter, the intuitive, magic or occult listeners is an ever-growing promote that's worth tapping. Most Intuitives see the Web as an ideal way to be a focus for coppice followers. . . and in that regard, their "intuition" is dead-on.

Why all the secrecy? Pretend for the instant that you're the archetypal astrology client. Maybe you feel a a small amount silly illuminating the naysayers at your administrative center and even in your category that you've been looking for answers in the stars. Merit to inscrutability on the web, no one has to know that you just ran your husband's birthday all the way through that Astrological Personality Profiler and are now clued into his Venus in Scorpio that may be contradictory with your Mars in Gemini which is why sparks continually fly in the bedroom after you've had an added one of your hair-raising arguments.

That said: the world's Intuitives are construction websites with the intent of maintenance their Concealed Consultations private. . . and they need web copy to make public their services. As a authority copywriter, that's where you come in.

Of course, the more educated you are, the more liable you'll impress a budding client a sufficient amount to land a contract. So, if you're by now a dilettante in Enigmatic Matters, you may want to self-educate just a bit more, to get the voice down pat. Even if you're not an expert, mastering basic concepts and lingo is the quickest way to prove your worth to a ability client in this (or any) field.

Are you a Good Witch, or a Bad Witch?

Pagans from time to time use the terms White Magic and Black Magic in their practice. Basically stated; White Magic is the means to a affirmative or good end, and Black Magic is the means to a damaging or nasty end. While many modern-day Intuitives steer clear of such outdated terms like magic, the underlying consequence remains. A Spiritual Advisor has an ethical blame to guide her clients to a affirmative end. If you affair as her Web Scribe, that means you do, too.

Folks who deal in the mysterious view the Universe in a holistic way. Theirs is a world of vibrations, frequencies, channels, energy flow, positives, negatives and other such intrigue. Therefore; in characters copy for the Mentally Enlightened audience, there will be many occasions when you'll have to express belongings as having a "negative" change on your reader. If you must cast a dark shadow with your intuitive interpretation, do it in such a way that the recipient of the news can deal with it.

Let's use astrology as an case since it's in all probability the most familiar. Believe after a client enters his birth in sequence on an astrology website, the "reading" that comes up goes a bit like this:

"Over the course of action of the next numerous months, you may feel out of touch with relatives, coworkers and friends; and even out of touch with yourself. You'll be subjected to a continual sense of apprehension and apprehension lurking just beneath the surface. Though you might think you're running en route for a productive end, this "out of sync" air can cause you to develop into hopeless in all of your dealings. Associates who are experiencing the "heaviness" that this planetary control produces often turn to addictive behavior, typically drugs and alcohol. "

How do you assume that an pliable person who reads might react to such news? She will either, 1. take it to heart, befitting disheartened and depressed at the approaching discouragement that's about to ensue her, or 2. grow angry at the relayer of the dismal forecast for crafty that she is something short of perfect.

She might even head out to the liquor store to load up for her approaching binge that she didn't know she was going on already the astrology website sealed her fate. (And to think: she didn't even drink already this!)

It's true that not the whole thing in this world is positive, counting doesn't matter what comes up on your computer-generated astrology reading. But in big business with the delicate human psyche, one who writes for this field must know how to comfort, motivate, inspire and encourage. She be supposed to fill the booklover with faith and hope in herself and the world about her. . . as well as the power to deal with anything hardship may come her way at some point in the avenue of her lifetime.

Therefore, to cut the blow of a "bad reading," a good copywriter will know how to "break the bad news gently. " The same astrology client who established the dismal article above might do well to hear amazing along the lines of:

"During this period, energy is at an all-time low. You may find by hand atmosphere inadequate and self-defeating, with assured relations being put on a fleeting back burner. Such "down periods" are the psyche's way of 'recharging' its home array for more progressive act later. You may wish to spend this time in deep reflection, or conceivably captivating a short put your feet up from the urgent responsibilities of life until the brief stormclouds give way to brighter days. Emerge stronger, more all ears and more helpful than ever, for the transformation such a episode at last brings. "

Now, that doesn't sound so bad, does it? If you were the recipient of such a reading, you'd assuredly be armed with a develop way of production with the nearing argument in your life. This, in effect, gives the Morally Hungry what they certainly need: food for their malcontent souls.

Aside from the havoc that "spreading bad vibes" can wreak on the Universe alone, the Spiritual Advisor must care about the blow of her words for marketing purposes and the achievement of her business. If you were promotion fruit baskets on your website, would you ever tell the reader, "Beware the rare rotted pear in your gift sampler!" You definitely would not, if you ever anticipate to sell anything. Likewise, if you're head-over-heels Enlightenment, you want your consumer to have full faith that you can bring the Good (as different to the Bad).

If a psychic's clients don't care for the way she tells their fortune, guess what? They're doubtless not appearance back to her for expectations advice.

It's in an Intuitive's best appeal to commit to memory the tender, vulnerable souls of her audience, and consign her readings with temperance, good intentions, sympathy for the human condition, and above all, Love. From both a moral and marketing standpoint; if you're inscription the copy for her website, you're compelled to do the same.

Copyright 2005 Dina Giolitto. All human rights reserved.

Find out how crisp, under attack copywriting can make a world of differentiation for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder. com for free tips on branding, copywriting, marketing, and more.


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